Elite Mindset · Fitness · Longevity · Firearms
Forge Mindset, Build Longevity, Master Performance
4.7 Rating From 75+ Happy Clients
1000+ Clients transformed
Elite Mindset · Fitness · Longevity · Firearms
Forge Mindset, Build Longevity, Master Performance
4.7 Rating From 75+ Happy Clients
1000+ Clients transformed
6–12 Month Personalized Protocol
ELITE PERFORMANCE & LONGEVITY TRAINING
ELITE PERFORMANCE & LONGEVITY TRAINING
This is a 1-on-1 performance system, not a template or challenge.
The entire protocol is built around three non-negotiables:
This is a 1-on-1 performance system, not a template or challenge.
The entire protocol is built around three non-negotiables:
Structure
Clear standards, progression, and direction - with a long-term framework that removes uncertainty and defines priorities.
Structure
Clear standards, progression, and direction - with a long-term framework that removes uncertainty and defines priorities.
Structure
Clear standards, progression, and direction - with a long-term framework that removes uncertainty and defines priorities.
Guidance
Direct coaching, not guesswork - precise instruction, feedback, and decision-making support so you always know what to do, why you’re doing it, and when to adjust.
Guidance
Direct coaching, not guesswork - precise instruction, feedback, and decision-making support so you always know what to do, why you’re doing it, and when to adjust.
Guidance
Direct coaching, not guesswork - precise instruction, feedback, and decision-making support so you always know what to do, why you’re doing it, and when to adjust.
Accountability
Systems that remove excuses and enforce consistency - progress tracking, check-ins, and standards that keep execution tight even when motivation drops.
Accountability
Systems that remove excuses and enforce consistency - progress tracking, check-ins, and standards that keep execution tight even when motivation drops.
Accountability
Systems that remove excuses and enforce consistency - progress tracking, check-ins, and standards that keep execution tight even when motivation drops.
What to expect
The Breakdown
Your training is built with you, not handed to you.
Lifestyle, work schedule, travel, equipment access, injuries, and stress are all accounted for. The goal is simple: remove friction so execution becomes inevitable.
Data-Driven Nutrition Protocol. No dogma. No guesswork
Fully Customized 1-on-1 Programming
Macro education and tracking mastery, repeatable meal library
Results-Driven Training Programs customized to your specific goals
Gas station and travel protocols for real-world schedules
Strength and performance training guides
Fully Customized 1-on-1 Programming
Macro education and tracking mastery, repeatable meal library
Results-Driven Training Programs customized to your specific goals
Gas station and travel protocols for real-world schedules
Strength and performance training guides
Fully Customized 1-on-1 Programming
Macro education and tracking mastery, repeatable meal library
Results-Driven Training Programs customized to your specific goals
Gas station and travel protocols for real-world schedules
Strength and performance training guides
Elite Mindset Conditioning
Maintain Composure Through Chaos
Eliminate self-sabotage
Translate physical training into confidence, leadership, and execution in every domain
Stress-tested routines that harden focus, decision-making, and follow-through
Elite Mindset Conditioning
Maintain Composure Through Chaos
Eliminate self-sabotage
Translate physical training into confidence, leadership, and execution in every domain
Stress-tested routines that harden focus, decision-making, and follow-through
Elite Mindset Conditioning
Maintain Composure Through Chaos
Eliminate self-sabotage
Translate physical training into confidence, leadership, and execution in every domain
Stress-tested routines that harden focus, decision-making, and follow-through
24/7 Accountability & Coach Access
Daily check-ins through the app
Direct messaging support
Course correction in real time; you are never left guessing what to do next
Immediate feedback when execution breaks or priorities drift
24/7 Accountability & Coach Access
Daily check-ins through the app
Direct messaging support
Course correction in real time; you are never left guessing what to do next
Immediate feedback when execution breaks or priorities drift
24/7 Accountability & Coach Access
Daily check-ins through the app
Direct messaging support
Course correction in real time; you are never left guessing what to do next
Immediate feedback when execution breaks or priorities drift
Firearms Program
ELITE FIREARMS INSTRUCTION
Mastery of the Fundamentals
Isolation-based drills
Progressive difficulty phases
Stance, grip, trigger control, recoil management, movement, vision + more - We are aiming for repeatability not one hit wonders
Mastery of the Fundamentals
Isolation-based drills
Progressive difficulty phases
Stance, grip, trigger control, recoil management, movement, vision + more - We are aiming for repeatability not one hit wonders
Mastery of the Fundamentals
Isolation-based drills
Progressive difficulty phases
Stance, grip, trigger control, recoil management, movement, vision + more - We are aiming for repeatability not one hit wonders
Introduction to Practical / Competition Shooting
Movement and mobility
Stage planning and efficiency
Performance mindset - Competition is used as a tool to sharpen execution, not chase trophies
Introduction to Practical / Competition Shooting
Movement and mobility
Stage planning and efficiency
Performance mindset - Competition is used as a tool to sharpen execution, not chase trophies
Introduction to Practical / Competition Shooting
Movement and mobility
Stage planning and efficiency
Performance mindset - Competition is used as a tool to sharpen execution, not chase trophies
Defensive AND Scenario-Based Training
Situational awareness
Threat recognition
Decision-making under pressure - Training focuses on when to act, when not to, and how to move with purpose
Defensive AND Scenario-Based Training
Situational awareness
Threat recognition
Decision-making under pressure - Training focuses on when to act, when not to, and how to move with purpose
Defensive AND Scenario-Based Training
Situational awareness
Threat recognition
Decision-making under pressure - Training focuses on when to act, when not to, and how to move with purpose
Is this the right fit for you?
Who This Is For
Firearms training is about Competence, Responsibility, and Decisiveness under pressure - not ego or round count.
First-time gun owners seeking a strong foundation
First-time gun owners seeking a strong foundation
Experienced shooters looking to eliminate inefficiencies
Experienced shooters looking to eliminate inefficiencies
Military and Law Enforcement refining fundamentals and decision-making
Military and Law Enforcement refining fundamentals and decision-making
Civilians serious about self-defense and performance
Civilians serious about self-defense and performance
Training Formats:
1-on-1 Private Instruction
Small Group / Class Instruction
Remote Coaching & Analysis
Host a class near you! (6 student minimum)
About Assets only
Why assets only exists...
Rob Lindsay is a lifelong athlete with a background rooted in performance, discipline, and accountability. His experience spans wrestling, martial arts, multi-sport endurance challenges, bodybuilding, and powerlifting, each shaping his understanding of what it takes to perform under physical and mental stress.
Rob served as a Sergeant in the United States Marine Corps, where he operated as a Machine Gunner, High-Intensity Tactical Training (HITT) Instructor, and Martial Arts Instructor. Following his military service, he continued his commitment to service by becoming an EMT and later a Law Enforcement Officer.
With over 15 years of experience coaching fitness and mindset, Rob has worked with a wide range of individuals- from high school athletes and competitive performers to everyday adults who had gradually deprioritized their health and capability. His coaching philosophy is built on structure, execution, and sustainability, not quick fixes.
Rob has also been instructing firearms for over five years, training alongside and learning from world-class instructors. He currently holds an A-Class classification in USPSA, reinforcing his belief that fundamentals, consistency, and accountability matter more than ego or trends, especially in the Military and First Responder World.
How ASSETS ONLY was created...
ASSETS ONLY was not built from theory, it was built from experience.
After graduating the police academy, Rob was operating at what felt like his peak. He had earned multiple commendations in the Marine Corps, finished at the top of his EMT class, and served as a Lieutenant during his academy training. Physically sharp. Mentally confident. Fully invested in his capabilities.
Then injuries accumulated. Mental health challenges followed. For the first time, Rob felt like a liability instead of an asset.
That period forced a hard realization: achievement does not make you immune to setbacks. Discipline can erode. Structure can disappear. And without systems in place, even highly capable individuals can slowly lose control of their health, confidence, and identity.
The principles that rebuilt Rob mentally and physically are the same principles that became the foundation of the ASSETS ONLY PERFORMANCE PROTOCOL.
The process was simple, but not easy:
Identify the real obstacles
Remove unnecessary friction
Install repeatable habits
Build standards that hold under pressure
The result wasn’t just improved fitness or performance. It was a complete lifestyle shift that translated into every area of life: decision-making, confidence, resilience, and execution.
ASSETS ONLY exists because Rob realized something critical:
If someone with structure, experience, and achievement could lose their footing, then countless others were struggling quietly with no clear path forward.
This protocol is that path.
The only requirement is a willingness to bet on yourself one more time with the structure, guidance and accountability from someone who has been in your shoes.
Rated 5 / 5 from 25+ reviews
Hear from others
I signed up for Rob training program because people I work with did previously and their results were amazing. In the beginning Rob was very attentive. He listened to my goals and very quickly came up with a plan very quickly. At first I was skeptical, if I'm being honest, going from eating two meals a day to almost twice that but my body adjusted. Going back to the gym was a struggle, but with the plan Rob made for me I was waking up and walking into the gym at 4am and working 10 hours a day without caffeine or struggle. His weekly calls and updates really shows how much he cares for not only me but all of his clients. His plan changed my life for the better and I will be forever grateful. Not only is he a great trainer but he is also a great person and glad to now call him a friend. If you are debating about joining Rob team the debate is over, DO IT. You won't regret it.
Alex N.
Diesel Technician
I used Rob as a fitness coach for about 6 months, and within that time i completely transformed my health and body. His program worked perfect for me and his approach to it was great. Self accountability and someone pushing you to succeed and help you through obstacles is all it takes. Couldnt be more happy with the outcome. Im also using Rob as a firearms instructor and that has been working out really well. We have done multiple sessions and its easy to pick up where we left off and add more challenge each time. Rob is a great instructor and mentor. I wouldnt hesitate to recommend Rob as a coach. If you are ready for a change, he wont let you fail.
Sean K.
Mechanic
I started with Rob ambitious and eager to make a change for myself after hopping on a call. After getting started I took shortcuts and did not put the effort in to be better, but Rob never quit. Fast forward to the last 2 months, I have locked in and am down 30lbs. Rob will not quit on you. He will push you and hold you accountable until you have the foundation to continue consistently, where it becomes second nature. I not only consider him a coach but a friend.
Mike B.
Insurance
Rob showed up on my Instagram feed. I was looking for a new firearms instructor. I messaged him, and he called me that day. I hadn't realized he was also a fitness instructor/coach. I asked him to tell me about it. Im 46. Its been years since I've done anything for my health and fitness. The word Rob used that grabbed my attention was Accountability. I had none. I could tell from our first conversation that there wouldn't be any bullshit from Rob. No hand holding. Just someone who was gonna help me down the right path, and keep me Accountable. Rob helps you through the workouts and the nutrition, and it doesn't end there. There is so much more. He is with me every step as I change my direction in life to where I want to be.
James H.
Pharmaceutical distribution
Training with you has elevated everything for me. Your coaching style is the perfect balance of clear instruction, patience, and real accountability, which makes every session feel purposeful. You don’t just teach technique, you teach mindset. From day one, it was clear how much passion and intention you put into helping people grow. You break things down in a way that makes sense, adjust your approach when needed, and push just enough to bring out the best without overwhelming. Anyone who trains with you will feel supported, challenged, and motivated. The value isn’t just in the skills you teach, but in the confidence you help build. Thank you for being a mentor and a friend.
Ismael Rivera
Strength & Conditioning Coach, Gym Owner, and Armed Guard Officer (New Jersey)
I got up with Rob in 2024 and this was life changing I always worked out but in no direction! Rob’s the shit taught me a lot about working out and laid a program out to the exact T TO WHAT I was looking for!! Not only that but an unexpected challenge came about during our program rob dropped what he was doing recreated a 6 week program just for this challenge! Unfortunately I have fallen off my game numerous times however I always reach out to rob and go back to what I call the rob basics and it gets to back if not better than what I was. Robs a legit dude he’s like minded legit dude back him any day
Michael B.
Sheriffs deputy (k9 handler/Srt team)
I’ve met Rob when he was an instructor for a pistol/rifle course. His ability not only in shooting but to teach impressed me. I began doing private sessions with him to improve every aspect of my shooting. Needless to say since working with Rob I have achieved goals that seemed unattainable at the time. I made it onto my county SWAT team and I continue to shoot at a high level. This is a direct result from working with Rob but also the self discipline of dry fire and range time. Rob is the guy that’s going to set you on the path to success and it is ultimately on you to take what he’s teaching and grow from it. I continue to work with Rob weekly/monthly
Colin M.
Police Officer
I signed up for Rob training program because people I work with did previously and their results were amazing. In the beginning Rob was very attentive. He listened to my goals and very quickly came up with a plan very quickly. At first I was skeptical, if I'm being honest, going from eating two meals a day to almost twice that but my body adjusted. Going back to the gym was a struggle, but with the plan Rob made for me I was waking up and walking into the gym at 4am and working 10 hours a day without caffeine or struggle. His weekly calls and updates really shows how much he cares for not only me but all of his clients. His plan changed my life for the better and I will be forever grateful. Not only is he a great trainer but he is also a great person and glad to now call him a friend. If you are debating about joining Rob team the debate is over, DO IT. You won't regret it.
Alex N.
Diesel Technician
I used Rob as a fitness coach for about 6 months, and within that time i completely transformed my health and body. His program worked perfect for me and his approach to it was great. Self accountability and someone pushing you to succeed and help you through obstacles is all it takes. Couldnt be more happy with the outcome. Im also using Rob as a firearms instructor and that has been working out really well. We have done multiple sessions and its easy to pick up where we left off and add more challenge each time. Rob is a great instructor and mentor. I wouldnt hesitate to recommend Rob as a coach. If you are ready for a change, he wont let you fail.
Sean K.
Mechanic
I started with Rob ambitious and eager to make a change for myself after hopping on a call. After getting started I took shortcuts and did not put the effort in to be better, but Rob never quit. Fast forward to the last 2 months, I have locked in and am down 30lbs. Rob will not quit on you. He will push you and hold you accountable until you have the foundation to continue consistently, where it becomes second nature. I not only consider him a coach but a friend.
Mike B.
Insurance
Rob showed up on my Instagram feed. I was looking for a new firearms instructor. I messaged him, and he called me that day. I hadn't realized he was also a fitness instructor/coach. I asked him to tell me about it. Im 46. Its been years since I've done anything for my health and fitness. The word Rob used that grabbed my attention was Accountability. I had none. I could tell from our first conversation that there wouldn't be any bullshit from Rob. No hand holding. Just someone who was gonna help me down the right path, and keep me Accountable. Rob helps you through the workouts and the nutrition, and it doesn't end there. There is so much more. He is with me every step as I change my direction in life to where I want to be.
James H.
Pharmaceutical distribution
Training with you has elevated everything for me. Your coaching style is the perfect balance of clear instruction, patience, and real accountability, which makes every session feel purposeful. You don’t just teach technique, you teach mindset. From day one, it was clear how much passion and intention you put into helping people grow. You break things down in a way that makes sense, adjust your approach when needed, and push just enough to bring out the best without overwhelming. Anyone who trains with you will feel supported, challenged, and motivated. The value isn’t just in the skills you teach, but in the confidence you help build. Thank you for being a mentor and a friend.
Ismael Rivera
Strength & Conditioning Coach, Gym Owner, and Armed Guard Officer (New Jersey)
I got up with Rob in 2024 and this was life changing I always worked out but in no direction! Rob’s the shit taught me a lot about working out and laid a program out to the exact T TO WHAT I was looking for!! Not only that but an unexpected challenge came about during our program rob dropped what he was doing recreated a 6 week program just for this challenge! Unfortunately I have fallen off my game numerous times however I always reach out to rob and go back to what I call the rob basics and it gets to back if not better than what I was. Robs a legit dude he’s like minded legit dude back him any day
Michael B.
Sheriffs deputy (k9 handler/Srt team)
I’ve met Rob when he was an instructor for a pistol/rifle course. His ability not only in shooting but to teach impressed me. I began doing private sessions with him to improve every aspect of my shooting. Needless to say since working with Rob I have achieved goals that seemed unattainable at the time. I made it onto my county SWAT team and I continue to shoot at a high level. This is a direct result from working with Rob but also the self discipline of dry fire and range time. Rob is the guy that’s going to set you on the path to success and it is ultimately on you to take what he’s teaching and grow from it. I continue to work with Rob weekly/monthly
Colin M.
Police Officer
I signed up for Rob training program because people I work with did previously and their results were amazing. In the beginning Rob was very attentive. He listened to my goals and very quickly came up with a plan very quickly. At first I was skeptical, if I'm being honest, going from eating two meals a day to almost twice that but my body adjusted. Going back to the gym was a struggle, but with the plan Rob made for me I was waking up and walking into the gym at 4am and working 10 hours a day without caffeine or struggle. His weekly calls and updates really shows how much he cares for not only me but all of his clients. His plan changed my life for the better and I will be forever grateful. Not only is he a great trainer but he is also a great person and glad to now call him a friend. If you are debating about joining Rob team the debate is over, DO IT. You won't regret it.
Alex N.
Diesel Technician
I used Rob as a fitness coach for about 6 months, and within that time i completely transformed my health and body. His program worked perfect for me and his approach to it was great. Self accountability and someone pushing you to succeed and help you through obstacles is all it takes. Couldnt be more happy with the outcome. Im also using Rob as a firearms instructor and that has been working out really well. We have done multiple sessions and its easy to pick up where we left off and add more challenge each time. Rob is a great instructor and mentor. I wouldnt hesitate to recommend Rob as a coach. If you are ready for a change, he wont let you fail.
Sean K.
Mechanic
I started with Rob ambitious and eager to make a change for myself after hopping on a call. After getting started I took shortcuts and did not put the effort in to be better, but Rob never quit. Fast forward to the last 2 months, I have locked in and am down 30lbs. Rob will not quit on you. He will push you and hold you accountable until you have the foundation to continue consistently, where it becomes second nature. I not only consider him a coach but a friend.
Mike B.
Insurance
Rob showed up on my Instagram feed. I was looking for a new firearms instructor. I messaged him, and he called me that day. I hadn't realized he was also a fitness instructor/coach. I asked him to tell me about it. Im 46. Its been years since I've done anything for my health and fitness. The word Rob used that grabbed my attention was Accountability. I had none. I could tell from our first conversation that there wouldn't be any bullshit from Rob. No hand holding. Just someone who was gonna help me down the right path, and keep me Accountable. Rob helps you through the workouts and the nutrition, and it doesn't end there. There is so much more. He is with me every step as I change my direction in life to where I want to be.
James H.
Pharmaceutical distribution
Training with you has elevated everything for me. Your coaching style is the perfect balance of clear instruction, patience, and real accountability, which makes every session feel purposeful. You don’t just teach technique, you teach mindset. From day one, it was clear how much passion and intention you put into helping people grow. You break things down in a way that makes sense, adjust your approach when needed, and push just enough to bring out the best without overwhelming. Anyone who trains with you will feel supported, challenged, and motivated. The value isn’t just in the skills you teach, but in the confidence you help build. Thank you for being a mentor and a friend.
Ismael Rivera
Strength & Conditioning Coach, Gym Owner, and Armed Guard Officer (New Jersey)
I got up with Rob in 2024 and this was life changing I always worked out but in no direction! Rob’s the shit taught me a lot about working out and laid a program out to the exact T TO WHAT I was looking for!! Not only that but an unexpected challenge came about during our program rob dropped what he was doing recreated a 6 week program just for this challenge! Unfortunately I have fallen off my game numerous times however I always reach out to rob and go back to what I call the rob basics and it gets to back if not better than what I was. Robs a legit dude he’s like minded legit dude back him any day
Michael B.
Sheriffs deputy (k9 handler/Srt team)
I’ve met Rob when he was an instructor for a pistol/rifle course. His ability not only in shooting but to teach impressed me. I began doing private sessions with him to improve every aspect of my shooting. Needless to say since working with Rob I have achieved goals that seemed unattainable at the time. I made it onto my county SWAT team and I continue to shoot at a high level. This is a direct result from working with Rob but also the self discipline of dry fire and range time. Rob is the guy that’s going to set you on the path to success and it is ultimately on you to take what he’s teaching and grow from it. I continue to work with Rob weekly/monthly
Colin M.
Police Officer
I signed up for Rob training program because people I work with did previously and their results were amazing. In the beginning Rob was very attentive. He listened to my goals and very quickly came up with a plan very quickly. At first I was skeptical, if I'm being honest, going from eating two meals a day to almost twice that but my body adjusted. Going back to the gym was a struggle, but with the plan Rob made for me I was waking up and walking into the gym at 4am and working 10 hours a day without caffeine or struggle. His weekly calls and updates really shows how much he cares for not only me but all of his clients. His plan changed my life for the better and I will be forever grateful. Not only is he a great trainer but he is also a great person and glad to now call him a friend. If you are debating about joining Rob team the debate is over, DO IT. You won't regret it.
Alex N.
Diesel Technician
I used Rob as a fitness coach for about 6 months, and within that time i completely transformed my health and body. His program worked perfect for me and his approach to it was great. Self accountability and someone pushing you to succeed and help you through obstacles is all it takes. Couldnt be more happy with the outcome. Im also using Rob as a firearms instructor and that has been working out really well. We have done multiple sessions and its easy to pick up where we left off and add more challenge each time. Rob is a great instructor and mentor. I wouldnt hesitate to recommend Rob as a coach. If you are ready for a change, he wont let you fail.
Sean K.
Mechanic
I started with Rob ambitious and eager to make a change for myself after hopping on a call. After getting started I took shortcuts and did not put the effort in to be better, but Rob never quit. Fast forward to the last 2 months, I have locked in and am down 30lbs. Rob will not quit on you. He will push you and hold you accountable until you have the foundation to continue consistently, where it becomes second nature. I not only consider him a coach but a friend.
Mike B.
Insurance
Rob showed up on my Instagram feed. I was looking for a new firearms instructor. I messaged him, and he called me that day. I hadn't realized he was also a fitness instructor/coach. I asked him to tell me about it. Im 46. Its been years since I've done anything for my health and fitness. The word Rob used that grabbed my attention was Accountability. I had none. I could tell from our first conversation that there wouldn't be any bullshit from Rob. No hand holding. Just someone who was gonna help me down the right path, and keep me Accountable. Rob helps you through the workouts and the nutrition, and it doesn't end there. There is so much more. He is with me every step as I change my direction in life to where I want to be.
James H.
Pharmaceutical distribution
Training with you has elevated everything for me. Your coaching style is the perfect balance of clear instruction, patience, and real accountability, which makes every session feel purposeful. You don’t just teach technique, you teach mindset. From day one, it was clear how much passion and intention you put into helping people grow. You break things down in a way that makes sense, adjust your approach when needed, and push just enough to bring out the best without overwhelming. Anyone who trains with you will feel supported, challenged, and motivated. The value isn’t just in the skills you teach, but in the confidence you help build. Thank you for being a mentor and a friend.
Ismael Rivera
Strength & Conditioning Coach, Gym Owner, and Armed Guard Officer (New Jersey)
I got up with Rob in 2024 and this was life changing I always worked out but in no direction! Rob’s the shit taught me a lot about working out and laid a program out to the exact T TO WHAT I was looking for!! Not only that but an unexpected challenge came about during our program rob dropped what he was doing recreated a 6 week program just for this challenge! Unfortunately I have fallen off my game numerous times however I always reach out to rob and go back to what I call the rob basics and it gets to back if not better than what I was. Robs a legit dude he’s like minded legit dude back him any day
Michael B.
Sheriffs deputy (k9 handler/Srt team)
I’ve met Rob when he was an instructor for a pistol/rifle course. His ability not only in shooting but to teach impressed me. I began doing private sessions with him to improve every aspect of my shooting. Needless to say since working with Rob I have achieved goals that seemed unattainable at the time. I made it onto my county SWAT team and I continue to shoot at a high level. This is a direct result from working with Rob but also the self discipline of dry fire and range time. Rob is the guy that’s going to set you on the path to success and it is ultimately on you to take what he’s teaching and grow from it. I continue to work with Rob weekly/monthly
Colin M.
Police Officer
I signed up for Rob training program because people I work with did previously and their results were amazing. In the beginning Rob was very attentive. He listened to my goals and very quickly came up with a plan very quickly. At first I was skeptical, if I'm being honest, going from eating two meals a day to almost twice that but my body adjusted. Going back to the gym was a struggle, but with the plan Rob made for me I was waking up and walking into the gym at 4am and working 10 hours a day without caffeine or struggle. His weekly calls and updates really shows how much he cares for not only me but all of his clients. His plan changed my life for the better and I will be forever grateful. Not only is he a great trainer but he is also a great person and glad to now call him a friend. If you are debating about joining Rob team the debate is over, DO IT. You won't regret it.
Alex N.
Diesel Technician
I used Rob as a fitness coach for about 6 months, and within that time i completely transformed my health and body. His program worked perfect for me and his approach to it was great. Self accountability and someone pushing you to succeed and help you through obstacles is all it takes. Couldnt be more happy with the outcome. Im also using Rob as a firearms instructor and that has been working out really well. We have done multiple sessions and its easy to pick up where we left off and add more challenge each time. Rob is a great instructor and mentor. I wouldnt hesitate to recommend Rob as a coach. If you are ready for a change, he wont let you fail.
Sean K.
Mechanic
I started with Rob ambitious and eager to make a change for myself after hopping on a call. After getting started I took shortcuts and did not put the effort in to be better, but Rob never quit. Fast forward to the last 2 months, I have locked in and am down 30lbs. Rob will not quit on you. He will push you and hold you accountable until you have the foundation to continue consistently, where it becomes second nature. I not only consider him a coach but a friend.
Mike B.
Insurance
Rob showed up on my Instagram feed. I was looking for a new firearms instructor. I messaged him, and he called me that day. I hadn't realized he was also a fitness instructor/coach. I asked him to tell me about it. Im 46. Its been years since I've done anything for my health and fitness. The word Rob used that grabbed my attention was Accountability. I had none. I could tell from our first conversation that there wouldn't be any bullshit from Rob. No hand holding. Just someone who was gonna help me down the right path, and keep me Accountable. Rob helps you through the workouts and the nutrition, and it doesn't end there. There is so much more. He is with me every step as I change my direction in life to where I want to be.
James H.
Pharmaceutical distribution
Training with you has elevated everything for me. Your coaching style is the perfect balance of clear instruction, patience, and real accountability, which makes every session feel purposeful. You don’t just teach technique, you teach mindset. From day one, it was clear how much passion and intention you put into helping people grow. You break things down in a way that makes sense, adjust your approach when needed, and push just enough to bring out the best without overwhelming. Anyone who trains with you will feel supported, challenged, and motivated. The value isn’t just in the skills you teach, but in the confidence you help build. Thank you for being a mentor and a friend.
Ismael Rivera
Strength & Conditioning Coach, Gym Owner, and Armed Guard Officer (New Jersey)
I got up with Rob in 2024 and this was life changing I always worked out but in no direction! Rob’s the shit taught me a lot about working out and laid a program out to the exact T TO WHAT I was looking for!! Not only that but an unexpected challenge came about during our program rob dropped what he was doing recreated a 6 week program just for this challenge! Unfortunately I have fallen off my game numerous times however I always reach out to rob and go back to what I call the rob basics and it gets to back if not better than what I was. Robs a legit dude he’s like minded legit dude back him any day
Michael B.
Sheriffs deputy (k9 handler/Srt team)
I’ve met Rob when he was an instructor for a pistol/rifle course. His ability not only in shooting but to teach impressed me. I began doing private sessions with him to improve every aspect of my shooting. Needless to say since working with Rob I have achieved goals that seemed unattainable at the time. I made it onto my county SWAT team and I continue to shoot at a high level. This is a direct result from working with Rob but also the self discipline of dry fire and range time. Rob is the guy that’s going to set you on the path to success and it is ultimately on you to take what he’s teaching and grow from it. I continue to work with Rob weekly/monthly
Colin M.
Police Officer
I signed up for Rob training program because people I work with did previously and their results were amazing. In the beginning Rob was very attentive. He listened to my goals and very quickly came up with a plan very quickly. At first I was skeptical, if I'm being honest, going from eating two meals a day to almost twice that but my body adjusted. Going back to the gym was a struggle, but with the plan Rob made for me I was waking up and walking into the gym at 4am and working 10 hours a day without caffeine or struggle. His weekly calls and updates really shows how much he cares for not only me but all of his clients. His plan changed my life for the better and I will be forever grateful. Not only is he a great trainer but he is also a great person and glad to now call him a friend. If you are debating about joining Rob team the debate is over, DO IT. You won't regret it.
Alex N.
Diesel Technician
I used Rob as a fitness coach for about 6 months, and within that time i completely transformed my health and body. His program worked perfect for me and his approach to it was great. Self accountability and someone pushing you to succeed and help you through obstacles is all it takes. Couldnt be more happy with the outcome. Im also using Rob as a firearms instructor and that has been working out really well. We have done multiple sessions and its easy to pick up where we left off and add more challenge each time. Rob is a great instructor and mentor. I wouldnt hesitate to recommend Rob as a coach. If you are ready for a change, he wont let you fail.
Sean K.
Mechanic
I started with Rob ambitious and eager to make a change for myself after hopping on a call. After getting started I took shortcuts and did not put the effort in to be better, but Rob never quit. Fast forward to the last 2 months, I have locked in and am down 30lbs. Rob will not quit on you. He will push you and hold you accountable until you have the foundation to continue consistently, where it becomes second nature. I not only consider him a coach but a friend.
Mike B.
Insurance
Rob showed up on my Instagram feed. I was looking for a new firearms instructor. I messaged him, and he called me that day. I hadn't realized he was also a fitness instructor/coach. I asked him to tell me about it. Im 46. Its been years since I've done anything for my health and fitness. The word Rob used that grabbed my attention was Accountability. I had none. I could tell from our first conversation that there wouldn't be any bullshit from Rob. No hand holding. Just someone who was gonna help me down the right path, and keep me Accountable. Rob helps you through the workouts and the nutrition, and it doesn't end there. There is so much more. He is with me every step as I change my direction in life to where I want to be.
James H.
Pharmaceutical distribution
Training with you has elevated everything for me. Your coaching style is the perfect balance of clear instruction, patience, and real accountability, which makes every session feel purposeful. You don’t just teach technique, you teach mindset. From day one, it was clear how much passion and intention you put into helping people grow. You break things down in a way that makes sense, adjust your approach when needed, and push just enough to bring out the best without overwhelming. Anyone who trains with you will feel supported, challenged, and motivated. The value isn’t just in the skills you teach, but in the confidence you help build. Thank you for being a mentor and a friend.
Ismael Rivera
Strength & Conditioning Coach, Gym Owner, and Armed Guard Officer (New Jersey)
I got up with Rob in 2024 and this was life changing I always worked out but in no direction! Rob’s the shit taught me a lot about working out and laid a program out to the exact T TO WHAT I was looking for!! Not only that but an unexpected challenge came about during our program rob dropped what he was doing recreated a 6 week program just for this challenge! Unfortunately I have fallen off my game numerous times however I always reach out to rob and go back to what I call the rob basics and it gets to back if not better than what I was. Robs a legit dude he’s like minded legit dude back him any day
Michael B.
Sheriffs deputy (k9 handler/Srt team)
I’ve met Rob when he was an instructor for a pistol/rifle course. His ability not only in shooting but to teach impressed me. I began doing private sessions with him to improve every aspect of my shooting. Needless to say since working with Rob I have achieved goals that seemed unattainable at the time. I made it onto my county SWAT team and I continue to shoot at a high level. This is a direct result from working with Rob but also the self discipline of dry fire and range time. Rob is the guy that’s going to set you on the path to success and it is ultimately on you to take what he’s teaching and grow from it. I continue to work with Rob weekly/monthly
Colin M.
Police Officer
I signed up for Rob training program because people I work with did previously and their results were amazing. In the beginning Rob was very attentive. He listened to my goals and very quickly came up with a plan very quickly. At first I was skeptical, if I'm being honest, going from eating two meals a day to almost twice that but my body adjusted. Going back to the gym was a struggle, but with the plan Rob made for me I was waking up and walking into the gym at 4am and working 10 hours a day without caffeine or struggle. His weekly calls and updates really shows how much he cares for not only me but all of his clients. His plan changed my life for the better and I will be forever grateful. Not only is he a great trainer but he is also a great person and glad to now call him a friend. If you are debating about joining Rob team the debate is over, DO IT. You won't regret it.
Alex N.
Diesel Technician
I used Rob as a fitness coach for about 6 months, and within that time i completely transformed my health and body. His program worked perfect for me and his approach to it was great. Self accountability and someone pushing you to succeed and help you through obstacles is all it takes. Couldnt be more happy with the outcome. Im also using Rob as a firearms instructor and that has been working out really well. We have done multiple sessions and its easy to pick up where we left off and add more challenge each time. Rob is a great instructor and mentor. I wouldnt hesitate to recommend Rob as a coach. If you are ready for a change, he wont let you fail.
Sean K.
Mechanic
I started with Rob ambitious and eager to make a change for myself after hopping on a call. After getting started I took shortcuts and did not put the effort in to be better, but Rob never quit. Fast forward to the last 2 months, I have locked in and am down 30lbs. Rob will not quit on you. He will push you and hold you accountable until you have the foundation to continue consistently, where it becomes second nature. I not only consider him a coach but a friend.
Mike B.
Insurance
Rob showed up on my Instagram feed. I was looking for a new firearms instructor. I messaged him, and he called me that day. I hadn't realized he was also a fitness instructor/coach. I asked him to tell me about it. Im 46. Its been years since I've done anything for my health and fitness. The word Rob used that grabbed my attention was Accountability. I had none. I could tell from our first conversation that there wouldn't be any bullshit from Rob. No hand holding. Just someone who was gonna help me down the right path, and keep me Accountable. Rob helps you through the workouts and the nutrition, and it doesn't end there. There is so much more. He is with me every step as I change my direction in life to where I want to be.
James H.
Pharmaceutical distribution
Training with you has elevated everything for me. Your coaching style is the perfect balance of clear instruction, patience, and real accountability, which makes every session feel purposeful. You don’t just teach technique, you teach mindset. From day one, it was clear how much passion and intention you put into helping people grow. You break things down in a way that makes sense, adjust your approach when needed, and push just enough to bring out the best without overwhelming. Anyone who trains with you will feel supported, challenged, and motivated. The value isn’t just in the skills you teach, but in the confidence you help build. Thank you for being a mentor and a friend.
Ismael Rivera
Strength & Conditioning Coach, Gym Owner, and Armed Guard Officer (New Jersey)
I got up with Rob in 2024 and this was life changing I always worked out but in no direction! Rob’s the shit taught me a lot about working out and laid a program out to the exact T TO WHAT I was looking for!! Not only that but an unexpected challenge came about during our program rob dropped what he was doing recreated a 6 week program just for this challenge! Unfortunately I have fallen off my game numerous times however I always reach out to rob and go back to what I call the rob basics and it gets to back if not better than what I was. Robs a legit dude he’s like minded legit dude back him any day
Michael B.
Sheriffs deputy (k9 handler/Srt team)
I’ve met Rob when he was an instructor for a pistol/rifle course. His ability not only in shooting but to teach impressed me. I began doing private sessions with him to improve every aspect of my shooting. Needless to say since working with Rob I have achieved goals that seemed unattainable at the time. I made it onto my county SWAT team and I continue to shoot at a high level. This is a direct result from working with Rob but also the self discipline of dry fire and range time. Rob is the guy that’s going to set you on the path to success and it is ultimately on you to take what he’s teaching and grow from it. I continue to work with Rob weekly/monthly
Colin M.
Police Officer
I signed up for Rob training program because people I work with did previously and their results were amazing. In the beginning Rob was very attentive. He listened to my goals and very quickly came up with a plan very quickly. At first I was skeptical, if I'm being honest, going from eating two meals a day to almost twice that but my body adjusted. Going back to the gym was a struggle, but with the plan Rob made for me I was waking up and walking into the gym at 4am and working 10 hours a day without caffeine or struggle. His weekly calls and updates really shows how much he cares for not only me but all of his clients. His plan changed my life for the better and I will be forever grateful. Not only is he a great trainer but he is also a great person and glad to now call him a friend. If you are debating about joining Rob team the debate is over, DO IT. You won't regret it.
Alex N.
Diesel Technician
I used Rob as a fitness coach for about 6 months, and within that time i completely transformed my health and body. His program worked perfect for me and his approach to it was great. Self accountability and someone pushing you to succeed and help you through obstacles is all it takes. Couldnt be more happy with the outcome. Im also using Rob as a firearms instructor and that has been working out really well. We have done multiple sessions and its easy to pick up where we left off and add more challenge each time. Rob is a great instructor and mentor. I wouldnt hesitate to recommend Rob as a coach. If you are ready for a change, he wont let you fail.
Sean K.
Mechanic
I started with Rob ambitious and eager to make a change for myself after hopping on a call. After getting started I took shortcuts and did not put the effort in to be better, but Rob never quit. Fast forward to the last 2 months, I have locked in and am down 30lbs. Rob will not quit on you. He will push you and hold you accountable until you have the foundation to continue consistently, where it becomes second nature. I not only consider him a coach but a friend.
Mike B.
Insurance
Rob showed up on my Instagram feed. I was looking for a new firearms instructor. I messaged him, and he called me that day. I hadn't realized he was also a fitness instructor/coach. I asked him to tell me about it. Im 46. Its been years since I've done anything for my health and fitness. The word Rob used that grabbed my attention was Accountability. I had none. I could tell from our first conversation that there wouldn't be any bullshit from Rob. No hand holding. Just someone who was gonna help me down the right path, and keep me Accountable. Rob helps you through the workouts and the nutrition, and it doesn't end there. There is so much more. He is with me every step as I change my direction in life to where I want to be.
James H.
Pharmaceutical distribution
Training with you has elevated everything for me. Your coaching style is the perfect balance of clear instruction, patience, and real accountability, which makes every session feel purposeful. You don’t just teach technique, you teach mindset. From day one, it was clear how much passion and intention you put into helping people grow. You break things down in a way that makes sense, adjust your approach when needed, and push just enough to bring out the best without overwhelming. Anyone who trains with you will feel supported, challenged, and motivated. The value isn’t just in the skills you teach, but in the confidence you help build. Thank you for being a mentor and a friend.
Ismael Rivera
Strength & Conditioning Coach, Gym Owner, and Armed Guard Officer (New Jersey)
I got up with Rob in 2024 and this was life changing I always worked out but in no direction! Rob’s the shit taught me a lot about working out and laid a program out to the exact T TO WHAT I was looking for!! Not only that but an unexpected challenge came about during our program rob dropped what he was doing recreated a 6 week program just for this challenge! Unfortunately I have fallen off my game numerous times however I always reach out to rob and go back to what I call the rob basics and it gets to back if not better than what I was. Robs a legit dude he’s like minded legit dude back him any day
Michael B.
Sheriffs deputy (k9 handler/Srt team)
I’ve met Rob when he was an instructor for a pistol/rifle course. His ability not only in shooting but to teach impressed me. I began doing private sessions with him to improve every aspect of my shooting. Needless to say since working with Rob I have achieved goals that seemed unattainable at the time. I made it onto my county SWAT team and I continue to shoot at a high level. This is a direct result from working with Rob but also the self discipline of dry fire and range time. Rob is the guy that’s going to set you on the path to success and it is ultimately on you to take what he’s teaching and grow from it. I continue to work with Rob weekly/monthly
Colin M.
Police Officer
I signed up for Rob training program because people I work with did previously and their results were amazing. In the beginning Rob was very attentive. He listened to my goals and very quickly came up with a plan very quickly. At first I was skeptical, if I'm being honest, going from eating two meals a day to almost twice that but my body adjusted. Going back to the gym was a struggle, but with the plan Rob made for me I was waking up and walking into the gym at 4am and working 10 hours a day without caffeine or struggle. His weekly calls and updates really shows how much he cares for not only me but all of his clients. His plan changed my life for the better and I will be forever grateful. Not only is he a great trainer but he is also a great person and glad to now call him a friend. If you are debating about joining Rob team the debate is over, DO IT. You won't regret it.
Alex N.
Diesel Technician
I used Rob as a fitness coach for about 6 months, and within that time i completely transformed my health and body. His program worked perfect for me and his approach to it was great. Self accountability and someone pushing you to succeed and help you through obstacles is all it takes. Couldnt be more happy with the outcome. Im also using Rob as a firearms instructor and that has been working out really well. We have done multiple sessions and its easy to pick up where we left off and add more challenge each time. Rob is a great instructor and mentor. I wouldnt hesitate to recommend Rob as a coach. If you are ready for a change, he wont let you fail.
Sean K.
Mechanic
I started with Rob ambitious and eager to make a change for myself after hopping on a call. After getting started I took shortcuts and did not put the effort in to be better, but Rob never quit. Fast forward to the last 2 months, I have locked in and am down 30lbs. Rob will not quit on you. He will push you and hold you accountable until you have the foundation to continue consistently, where it becomes second nature. I not only consider him a coach but a friend.
Mike B.
Insurance
I reached out to Rob because I wanted firearms coaching and to simultaneously help build my confidence. I’m a smaller woman and have lived multiple instances where self-defense was necessary. Rob not only understood the reason but acknowledged and matched my desire for detailed instruction. There wasn’t a single question he couldn’t answer or help me analyze so I had a true comprehension of pistol use. This level of instruction helped me feel safe which is a little bit of a foreign concept for me when it comes to firearms. To transform from being unsure at the start, to confident after only a few hours, speaks to Rob’s natural coaching abilities. If you’re a woman reading this, wondering if gaining this skill will give you back the ability to feel confident and have peace of mind over your safety…it will and it’s worth every penny.
Clare Smith
Strength Coach & Healthcare
Rob showed up on my Instagram feed. I was looking for a new firearms instructor. I messaged him, and he called me that day. I hadn't realized he was also a fitness instructor/coach. I asked him to tell me about it. Im 46. Its been years since I've done anything for my health and fitness. The word Rob used that grabbed my attention was Accountability. I had none. I could tell from our first conversation that there wouldn't be any bullshit from Rob. No hand holding. Just someone who was gonna help me down the right path, and keep me Accountable. Rob helps you through the workouts and the nutrition, and it doesn't end there. There is so much more. He is with me every step as I change my direction in life to where I want to be.
James H.
Pharmaceutical distribution
Training with you has elevated everything for me. Your coaching style is the perfect balance of clear instruction, patience, and real accountability, which makes every session feel purposeful. You don’t just teach technique, you teach mindset. From day one, it was clear how much passion and intention you put into helping people grow. You break things down in a way that makes sense, adjust your approach when needed, and push just enough to bring out the best without overwhelming. Anyone who trains with you will feel supported, challenged, and motivated. The value isn’t just in the skills you teach, but in the confidence you help build. Thank you for being a mentor and a friend.
Ismael Rivera
Strength & Conditioning Coach, Gym Owner, and Armed Guard Officer (New Jersey)
I got up with Rob in 2024 and this was life changing I always worked out but in no direction! Rob’s the shit taught me a lot about working out and laid a program out to the exact T TO WHAT I was looking for!! Not only that but an unexpected challenge came about during our program rob dropped what he was doing recreated a 6 week program just for this challenge! Unfortunately I have fallen off my game numerous times however I always reach out to rob and go back to what I call the rob basics and it gets to back if not better than what I was. Robs a legit dude he’s like minded legit dude back him any day
Michael B.
Sheriffs deputy (k9 handler/Srt team)
I’ve met Rob when he was an instructor for a pistol/rifle course. His ability not only in shooting but to teach impressed me. I began doing private sessions with him to improve every aspect of my shooting. Needless to say since working with Rob I have achieved goals that seemed unattainable at the time. I made it onto my county SWAT team and I continue to shoot at a high level. This is a direct result from working with Rob but also the self discipline of dry fire and range time. Rob is the guy that’s going to set you on the path to success and it is ultimately on you to take what he’s teaching and grow from it. I continue to work with Rob weekly/monthly
Colin M.
Police Officer
I signed up for Rob training program because people I work with did previously and their results were amazing. In the beginning Rob was very attentive. He listened to my goals and very quickly came up with a plan very quickly. At first I was skeptical, if I'm being honest, going from eating two meals a day to almost twice that but my body adjusted. Going back to the gym was a struggle, but with the plan Rob made for me I was waking up and walking into the gym at 4am and working 10 hours a day without caffeine or struggle. His weekly calls and updates really shows how much he cares for not only me but all of his clients. His plan changed my life for the better and I will be forever grateful. Not only is he a great trainer but he is also a great person and glad to now call him a friend. If you are debating about joining Rob team the debate is over, DO IT. You won't regret it.
Alex N.
Diesel Technician
I used Rob as a fitness coach for about 6 months, and within that time i completely transformed my health and body. His program worked perfect for me and his approach to it was great. Self accountability and someone pushing you to succeed and help you through obstacles is all it takes. Couldnt be more happy with the outcome. Im also using Rob as a firearms instructor and that has been working out really well. We have done multiple sessions and its easy to pick up where we left off and add more challenge each time. Rob is a great instructor and mentor. I wouldnt hesitate to recommend Rob as a coach. If you are ready for a change, he wont let you fail.
Sean K.
Mechanic
I started with Rob ambitious and eager to make a change for myself after hopping on a call. After getting started I took shortcuts and did not put the effort in to be better, but Rob never quit. Fast forward to the last 2 months, I have locked in and am down 30lbs. Rob will not quit on you. He will push you and hold you accountable until you have the foundation to continue consistently, where it becomes second nature. I not only consider him a coach but a friend.
Mike B.
Insurance
I reached out to Rob because I wanted firearms coaching and to simultaneously help build my confidence. I’m a smaller woman and have lived multiple instances where self-defense was necessary. Rob not only understood the reason but acknowledged and matched my desire for detailed instruction. There wasn’t a single question he couldn’t answer or help me analyze so I had a true comprehension of pistol use. This level of instruction helped me feel safe which is a little bit of a foreign concept for me when it comes to firearms. To transform from being unsure at the start, to confident after only a few hours, speaks to Rob’s natural coaching abilities. If you’re a woman reading this, wondering if gaining this skill will give you back the ability to feel confident and have peace of mind over your safety…it will and it’s worth every penny.
Clare Smith
Strength Coach & Healthcare
Rob showed up on my Instagram feed. I was looking for a new firearms instructor. I messaged him, and he called me that day. I hadn't realized he was also a fitness instructor/coach. I asked him to tell me about it. Im 46. Its been years since I've done anything for my health and fitness. The word Rob used that grabbed my attention was Accountability. I had none. I could tell from our first conversation that there wouldn't be any bullshit from Rob. No hand holding. Just someone who was gonna help me down the right path, and keep me Accountable. Rob helps you through the workouts and the nutrition, and it doesn't end there. There is so much more. He is with me every step as I change my direction in life to where I want to be.
James H.
Pharmaceutical distribution
Training with you has elevated everything for me. Your coaching style is the perfect balance of clear instruction, patience, and real accountability, which makes every session feel purposeful. You don’t just teach technique, you teach mindset. From day one, it was clear how much passion and intention you put into helping people grow. You break things down in a way that makes sense, adjust your approach when needed, and push just enough to bring out the best without overwhelming. Anyone who trains with you will feel supported, challenged, and motivated. The value isn’t just in the skills you teach, but in the confidence you help build. Thank you for being a mentor and a friend.
Ismael Rivera
Strength & Conditioning Coach, Gym Owner, and Armed Guard Officer (New Jersey)
I got up with Rob in 2024 and this was life changing I always worked out but in no direction! Rob’s the shit taught me a lot about working out and laid a program out to the exact T TO WHAT I was looking for!! Not only that but an unexpected challenge came about during our program rob dropped what he was doing recreated a 6 week program just for this challenge! Unfortunately I have fallen off my game numerous times however I always reach out to rob and go back to what I call the rob basics and it gets to back if not better than what I was. Robs a legit dude he’s like minded legit dude back him any day
Michael B.
Sheriffs deputy (k9 handler/Srt team)
I’ve met Rob when he was an instructor for a pistol/rifle course. His ability not only in shooting but to teach impressed me. I began doing private sessions with him to improve every aspect of my shooting. Needless to say since working with Rob I have achieved goals that seemed unattainable at the time. I made it onto my county SWAT team and I continue to shoot at a high level. This is a direct result from working with Rob but also the self discipline of dry fire and range time. Rob is the guy that’s going to set you on the path to success and it is ultimately on you to take what he’s teaching and grow from it. I continue to work with Rob weekly/monthly
Colin M.
Police Officer
I signed up for Rob training program because people I work with did previously and their results were amazing. In the beginning Rob was very attentive. He listened to my goals and very quickly came up with a plan very quickly. At first I was skeptical, if I'm being honest, going from eating two meals a day to almost twice that but my body adjusted. Going back to the gym was a struggle, but with the plan Rob made for me I was waking up and walking into the gym at 4am and working 10 hours a day without caffeine or struggle. His weekly calls and updates really shows how much he cares for not only me but all of his clients. His plan changed my life for the better and I will be forever grateful. Not only is he a great trainer but he is also a great person and glad to now call him a friend. If you are debating about joining Rob team the debate is over, DO IT. You won't regret it.
Alex N.
Diesel Technician
I used Rob as a fitness coach for about 6 months, and within that time i completely transformed my health and body. His program worked perfect for me and his approach to it was great. Self accountability and someone pushing you to succeed and help you through obstacles is all it takes. Couldnt be more happy with the outcome. Im also using Rob as a firearms instructor and that has been working out really well. We have done multiple sessions and its easy to pick up where we left off and add more challenge each time. Rob is a great instructor and mentor. I wouldnt hesitate to recommend Rob as a coach. If you are ready for a change, he wont let you fail.
Sean K.
Mechanic
I started with Rob ambitious and eager to make a change for myself after hopping on a call. After getting started I took shortcuts and did not put the effort in to be better, but Rob never quit. Fast forward to the last 2 months, I have locked in and am down 30lbs. Rob will not quit on you. He will push you and hold you accountable until you have the foundation to continue consistently, where it becomes second nature. I not only consider him a coach but a friend.
Mike B.
Insurance
I reached out to Rob because I wanted firearms coaching and to simultaneously help build my confidence. I’m a smaller woman and have lived multiple instances where self-defense was necessary. Rob not only understood the reason but acknowledged and matched my desire for detailed instruction. There wasn’t a single question he couldn’t answer or help me analyze so I had a true comprehension of pistol use. This level of instruction helped me feel safe which is a little bit of a foreign concept for me when it comes to firearms. To transform from being unsure at the start, to confident after only a few hours, speaks to Rob’s natural coaching abilities. If you’re a woman reading this, wondering if gaining this skill will give you back the ability to feel confident and have peace of mind over your safety…it will and it’s worth every penny.
Clare Smith
Strength Coach & Healthcare
Rob showed up on my Instagram feed. I was looking for a new firearms instructor. I messaged him, and he called me that day. I hadn't realized he was also a fitness instructor/coach. I asked him to tell me about it. Im 46. Its been years since I've done anything for my health and fitness. The word Rob used that grabbed my attention was Accountability. I had none. I could tell from our first conversation that there wouldn't be any bullshit from Rob. No hand holding. Just someone who was gonna help me down the right path, and keep me Accountable. Rob helps you through the workouts and the nutrition, and it doesn't end there. There is so much more. He is with me every step as I change my direction in life to where I want to be.
James H.
Pharmaceutical distribution
Training with you has elevated everything for me. Your coaching style is the perfect balance of clear instruction, patience, and real accountability, which makes every session feel purposeful. You don’t just teach technique, you teach mindset. From day one, it was clear how much passion and intention you put into helping people grow. You break things down in a way that makes sense, adjust your approach when needed, and push just enough to bring out the best without overwhelming. Anyone who trains with you will feel supported, challenged, and motivated. The value isn’t just in the skills you teach, but in the confidence you help build. Thank you for being a mentor and a friend.
Ismael Rivera
Strength & Conditioning Coach, Gym Owner, and Armed Guard Officer (New Jersey)
I got up with Rob in 2024 and this was life changing I always worked out but in no direction! Rob’s the shit taught me a lot about working out and laid a program out to the exact T TO WHAT I was looking for!! Not only that but an unexpected challenge came about during our program rob dropped what he was doing recreated a 6 week program just for this challenge! Unfortunately I have fallen off my game numerous times however I always reach out to rob and go back to what I call the rob basics and it gets to back if not better than what I was. Robs a legit dude he’s like minded legit dude back him any day
Michael B.
Sheriffs deputy (k9 handler/Srt team)
I’ve met Rob when he was an instructor for a pistol/rifle course. His ability not only in shooting but to teach impressed me. I began doing private sessions with him to improve every aspect of my shooting. Needless to say since working with Rob I have achieved goals that seemed unattainable at the time. I made it onto my county SWAT team and I continue to shoot at a high level. This is a direct result from working with Rob but also the self discipline of dry fire and range time. Rob is the guy that’s going to set you on the path to success and it is ultimately on you to take what he’s teaching and grow from it. I continue to work with Rob weekly/monthly
Colin M.
Police Officer
I signed up for Rob training program because people I work with did previously and their results were amazing. In the beginning Rob was very attentive. He listened to my goals and very quickly came up with a plan very quickly. At first I was skeptical, if I'm being honest, going from eating two meals a day to almost twice that but my body adjusted. Going back to the gym was a struggle, but with the plan Rob made for me I was waking up and walking into the gym at 4am and working 10 hours a day without caffeine or struggle. His weekly calls and updates really shows how much he cares for not only me but all of his clients. His plan changed my life for the better and I will be forever grateful. Not only is he a great trainer but he is also a great person and glad to now call him a friend. If you are debating about joining Rob team the debate is over, DO IT. You won't regret it.
Alex N.
Diesel Technician
I used Rob as a fitness coach for about 6 months, and within that time i completely transformed my health and body. His program worked perfect for me and his approach to it was great. Self accountability and someone pushing you to succeed and help you through obstacles is all it takes. Couldnt be more happy with the outcome. Im also using Rob as a firearms instructor and that has been working out really well. We have done multiple sessions and its easy to pick up where we left off and add more challenge each time. Rob is a great instructor and mentor. I wouldnt hesitate to recommend Rob as a coach. If you are ready for a change, he wont let you fail.
Sean K.
Mechanic
I started with Rob ambitious and eager to make a change for myself after hopping on a call. After getting started I took shortcuts and did not put the effort in to be better, but Rob never quit. Fast forward to the last 2 months, I have locked in and am down 30lbs. Rob will not quit on you. He will push you and hold you accountable until you have the foundation to continue consistently, where it becomes second nature. I not only consider him a coach but a friend.
Mike B.
Insurance
I reached out to Rob because I wanted firearms coaching and to simultaneously help build my confidence. I’m a smaller woman and have lived multiple instances where self-defense was necessary. Rob not only understood the reason but acknowledged and matched my desire for detailed instruction. There wasn’t a single question he couldn’t answer or help me analyze so I had a true comprehension of pistol use. This level of instruction helped me feel safe which is a little bit of a foreign concept for me when it comes to firearms. To transform from being unsure at the start, to confident after only a few hours, speaks to Rob’s natural coaching abilities. If you’re a woman reading this, wondering if gaining this skill will give you back the ability to feel confident and have peace of mind over your safety…it will and it’s worth every penny.
Clare Smith
Strength Coach & Healthcare
Rob showed up on my Instagram feed. I was looking for a new firearms instructor. I messaged him, and he called me that day. I hadn't realized he was also a fitness instructor/coach. I asked him to tell me about it. Im 46. Its been years since I've done anything for my health and fitness. The word Rob used that grabbed my attention was Accountability. I had none. I could tell from our first conversation that there wouldn't be any bullshit from Rob. No hand holding. Just someone who was gonna help me down the right path, and keep me Accountable. Rob helps you through the workouts and the nutrition, and it doesn't end there. There is so much more. He is with me every step as I change my direction in life to where I want to be.
James H.
Pharmaceutical distribution
Training with you has elevated everything for me. Your coaching style is the perfect balance of clear instruction, patience, and real accountability, which makes every session feel purposeful. You don’t just teach technique, you teach mindset. From day one, it was clear how much passion and intention you put into helping people grow. You break things down in a way that makes sense, adjust your approach when needed, and push just enough to bring out the best without overwhelming. Anyone who trains with you will feel supported, challenged, and motivated. The value isn’t just in the skills you teach, but in the confidence you help build. Thank you for being a mentor and a friend.
Ismael Rivera
Strength & Conditioning Coach, Gym Owner, and Armed Guard Officer (New Jersey)
I got up with Rob in 2024 and this was life changing I always worked out but in no direction! Rob’s the shit taught me a lot about working out and laid a program out to the exact T TO WHAT I was looking for!! Not only that but an unexpected challenge came about during our program rob dropped what he was doing recreated a 6 week program just for this challenge! Unfortunately I have fallen off my game numerous times however I always reach out to rob and go back to what I call the rob basics and it gets to back if not better than what I was. Robs a legit dude he’s like minded legit dude back him any day
Michael B.
Sheriffs deputy (k9 handler/Srt team)
I’ve met Rob when he was an instructor for a pistol/rifle course. His ability not only in shooting but to teach impressed me. I began doing private sessions with him to improve every aspect of my shooting. Needless to say since working with Rob I have achieved goals that seemed unattainable at the time. I made it onto my county SWAT team and I continue to shoot at a high level. This is a direct result from working with Rob but also the self discipline of dry fire and range time. Rob is the guy that’s going to set you on the path to success and it is ultimately on you to take what he’s teaching and grow from it. I continue to work with Rob weekly/monthly
Colin M.
Police Officer
I signed up for Rob training program because people I work with did previously and their results were amazing. In the beginning Rob was very attentive. He listened to my goals and very quickly came up with a plan very quickly. At first I was skeptical, if I'm being honest, going from eating two meals a day to almost twice that but my body adjusted. Going back to the gym was a struggle, but with the plan Rob made for me I was waking up and walking into the gym at 4am and working 10 hours a day without caffeine or struggle. His weekly calls and updates really shows how much he cares for not only me but all of his clients. His plan changed my life for the better and I will be forever grateful. Not only is he a great trainer but he is also a great person and glad to now call him a friend. If you are debating about joining Rob team the debate is over, DO IT. You won't regret it.
Alex N.
Diesel Technician
I used Rob as a fitness coach for about 6 months, and within that time i completely transformed my health and body. His program worked perfect for me and his approach to it was great. Self accountability and someone pushing you to succeed and help you through obstacles is all it takes. Couldnt be more happy with the outcome. Im also using Rob as a firearms instructor and that has been working out really well. We have done multiple sessions and its easy to pick up where we left off and add more challenge each time. Rob is a great instructor and mentor. I wouldnt hesitate to recommend Rob as a coach. If you are ready for a change, he wont let you fail.
Sean K.
Mechanic
I started with Rob ambitious and eager to make a change for myself after hopping on a call. After getting started I took shortcuts and did not put the effort in to be better, but Rob never quit. Fast forward to the last 2 months, I have locked in and am down 30lbs. Rob will not quit on you. He will push you and hold you accountable until you have the foundation to continue consistently, where it becomes second nature. I not only consider him a coach but a friend.
Mike B.
Insurance
I reached out to Rob because I wanted firearms coaching and to simultaneously help build my confidence. I’m a smaller woman and have lived multiple instances where self-defense was necessary. Rob not only understood the reason but acknowledged and matched my desire for detailed instruction. There wasn’t a single question he couldn’t answer or help me analyze so I had a true comprehension of pistol use. This level of instruction helped me feel safe which is a little bit of a foreign concept for me when it comes to firearms. To transform from being unsure at the start, to confident after only a few hours, speaks to Rob’s natural coaching abilities. If you’re a woman reading this, wondering if gaining this skill will give you back the ability to feel confident and have peace of mind over your safety…it will and it’s worth every penny.
Clare Smith
Strength Coach & Healthcare
Rob showed up on my Instagram feed. I was looking for a new firearms instructor. I messaged him, and he called me that day. I hadn't realized he was also a fitness instructor/coach. I asked him to tell me about it. Im 46. Its been years since I've done anything for my health and fitness. The word Rob used that grabbed my attention was Accountability. I had none. I could tell from our first conversation that there wouldn't be any bullshit from Rob. No hand holding. Just someone who was gonna help me down the right path, and keep me Accountable. Rob helps you through the workouts and the nutrition, and it doesn't end there. There is so much more. He is with me every step as I change my direction in life to where I want to be.
James H.
Pharmaceutical distribution
Training with you has elevated everything for me. Your coaching style is the perfect balance of clear instruction, patience, and real accountability, which makes every session feel purposeful. You don’t just teach technique, you teach mindset. From day one, it was clear how much passion and intention you put into helping people grow. You break things down in a way that makes sense, adjust your approach when needed, and push just enough to bring out the best without overwhelming. Anyone who trains with you will feel supported, challenged, and motivated. The value isn’t just in the skills you teach, but in the confidence you help build. Thank you for being a mentor and a friend.
Ismael Rivera
Strength & Conditioning Coach, Gym Owner, and Armed Guard Officer (New Jersey)
I got up with Rob in 2024 and this was life changing I always worked out but in no direction! Rob’s the shit taught me a lot about working out and laid a program out to the exact T TO WHAT I was looking for!! Not only that but an unexpected challenge came about during our program rob dropped what he was doing recreated a 6 week program just for this challenge! Unfortunately I have fallen off my game numerous times however I always reach out to rob and go back to what I call the rob basics and it gets to back if not better than what I was. Robs a legit dude he’s like minded legit dude back him any day
Michael B.
Sheriffs deputy (k9 handler/Srt team)
I’ve met Rob when he was an instructor for a pistol/rifle course. His ability not only in shooting but to teach impressed me. I began doing private sessions with him to improve every aspect of my shooting. Needless to say since working with Rob I have achieved goals that seemed unattainable at the time. I made it onto my county SWAT team and I continue to shoot at a high level. This is a direct result from working with Rob but also the self discipline of dry fire and range time. Rob is the guy that’s going to set you on the path to success and it is ultimately on you to take what he’s teaching and grow from it. I continue to work with Rob weekly/monthly
Colin M.
Police Officer
I signed up for Rob training program because people I work with did previously and their results were amazing. In the beginning Rob was very attentive. He listened to my goals and very quickly came up with a plan very quickly. At first I was skeptical, if I'm being honest, going from eating two meals a day to almost twice that but my body adjusted. Going back to the gym was a struggle, but with the plan Rob made for me I was waking up and walking into the gym at 4am and working 10 hours a day without caffeine or struggle. His weekly calls and updates really shows how much he cares for not only me but all of his clients. His plan changed my life for the better and I will be forever grateful. Not only is he a great trainer but he is also a great person and glad to now call him a friend. If you are debating about joining Rob team the debate is over, DO IT. You won't regret it.
Alex N.
Diesel Technician
I used Rob as a fitness coach for about 6 months, and within that time i completely transformed my health and body. His program worked perfect for me and his approach to it was great. Self accountability and someone pushing you to succeed and help you through obstacles is all it takes. Couldnt be more happy with the outcome. Im also using Rob as a firearms instructor and that has been working out really well. We have done multiple sessions and its easy to pick up where we left off and add more challenge each time. Rob is a great instructor and mentor. I wouldnt hesitate to recommend Rob as a coach. If you are ready for a change, he wont let you fail.
Sean K.
Mechanic
I started with Rob ambitious and eager to make a change for myself after hopping on a call. After getting started I took shortcuts and did not put the effort in to be better, but Rob never quit. Fast forward to the last 2 months, I have locked in and am down 30lbs. Rob will not quit on you. He will push you and hold you accountable until you have the foundation to continue consistently, where it becomes second nature. I not only consider him a coach but a friend.
Mike B.
Insurance
I reached out to Rob because I wanted firearms coaching and to simultaneously help build my confidence. I’m a smaller woman and have lived multiple instances where self-defense was necessary. Rob not only understood the reason but acknowledged and matched my desire for detailed instruction. There wasn’t a single question he couldn’t answer or help me analyze so I had a true comprehension of pistol use. This level of instruction helped me feel safe which is a little bit of a foreign concept for me when it comes to firearms. To transform from being unsure at the start, to confident after only a few hours, speaks to Rob’s natural coaching abilities. If you’re a woman reading this, wondering if gaining this skill will give you back the ability to feel confident and have peace of mind over your safety…it will and it’s worth every penny.
Clare Smith
Strength Coach & Healthcare
Rob showed up on my Instagram feed. I was looking for a new firearms instructor. I messaged him, and he called me that day. I hadn't realized he was also a fitness instructor/coach. I asked him to tell me about it. Im 46. Its been years since I've done anything for my health and fitness. The word Rob used that grabbed my attention was Accountability. I had none. I could tell from our first conversation that there wouldn't be any bullshit from Rob. No hand holding. Just someone who was gonna help me down the right path, and keep me Accountable. Rob helps you through the workouts and the nutrition, and it doesn't end there. There is so much more. He is with me every step as I change my direction in life to where I want to be.
James H.
Pharmaceutical distribution
Training with you has elevated everything for me. Your coaching style is the perfect balance of clear instruction, patience, and real accountability, which makes every session feel purposeful. You don’t just teach technique, you teach mindset. From day one, it was clear how much passion and intention you put into helping people grow. You break things down in a way that makes sense, adjust your approach when needed, and push just enough to bring out the best without overwhelming. Anyone who trains with you will feel supported, challenged, and motivated. The value isn’t just in the skills you teach, but in the confidence you help build. Thank you for being a mentor and a friend.
Ismael Rivera
Strength & Conditioning Coach, Gym Owner, and Armed Guard Officer (New Jersey)
I got up with Rob in 2024 and this was life changing I always worked out but in no direction! Rob’s the shit taught me a lot about working out and laid a program out to the exact T TO WHAT I was looking for!! Not only that but an unexpected challenge came about during our program rob dropped what he was doing recreated a 6 week program just for this challenge! Unfortunately I have fallen off my game numerous times however I always reach out to rob and go back to what I call the rob basics and it gets to back if not better than what I was. Robs a legit dude he’s like minded legit dude back him any day
Michael B.
Sheriffs deputy (k9 handler/Srt team)
I’ve met Rob when he was an instructor for a pistol/rifle course. His ability not only in shooting but to teach impressed me. I began doing private sessions with him to improve every aspect of my shooting. Needless to say since working with Rob I have achieved goals that seemed unattainable at the time. I made it onto my county SWAT team and I continue to shoot at a high level. This is a direct result from working with Rob but also the self discipline of dry fire and range time. Rob is the guy that’s going to set you on the path to success and it is ultimately on you to take what he’s teaching and grow from it. I continue to work with Rob weekly/monthly
Colin M.
Police Officer
I signed up for Rob training program because people I work with did previously and their results were amazing. In the beginning Rob was very attentive. He listened to my goals and very quickly came up with a plan very quickly. At first I was skeptical, if I'm being honest, going from eating two meals a day to almost twice that but my body adjusted. Going back to the gym was a struggle, but with the plan Rob made for me I was waking up and walking into the gym at 4am and working 10 hours a day without caffeine or struggle. His weekly calls and updates really shows how much he cares for not only me but all of his clients. His plan changed my life for the better and I will be forever grateful. Not only is he a great trainer but he is also a great person and glad to now call him a friend. If you are debating about joining Rob team the debate is over, DO IT. You won't regret it.
Alex N.
Diesel Technician
I used Rob as a fitness coach for about 6 months, and within that time i completely transformed my health and body. His program worked perfect for me and his approach to it was great. Self accountability and someone pushing you to succeed and help you through obstacles is all it takes. Couldnt be more happy with the outcome. Im also using Rob as a firearms instructor and that has been working out really well. We have done multiple sessions and its easy to pick up where we left off and add more challenge each time. Rob is a great instructor and mentor. I wouldnt hesitate to recommend Rob as a coach. If you are ready for a change, he wont let you fail.
Sean K.
Mechanic
I started with Rob ambitious and eager to make a change for myself after hopping on a call. After getting started I took shortcuts and did not put the effort in to be better, but Rob never quit. Fast forward to the last 2 months, I have locked in and am down 30lbs. Rob will not quit on you. He will push you and hold you accountable until you have the foundation to continue consistently, where it becomes second nature. I not only consider him a coach but a friend.
Mike B.
Insurance
I reached out to Rob because I wanted firearms coaching and to simultaneously help build my confidence. I’m a smaller woman and have lived multiple instances where self-defense was necessary. Rob not only understood the reason but acknowledged and matched my desire for detailed instruction. There wasn’t a single question he couldn’t answer or help me analyze so I had a true comprehension of pistol use. This level of instruction helped me feel safe which is a little bit of a foreign concept for me when it comes to firearms. To transform from being unsure at the start, to confident after only a few hours, speaks to Rob’s natural coaching abilities. If you’re a woman reading this, wondering if gaining this skill will give you back the ability to feel confident and have peace of mind over your safety…it will and it’s worth every penny.
Clare Smith
Strength Coach & Healthcare
Rob showed up on my Instagram feed. I was looking for a new firearms instructor. I messaged him, and he called me that day. I hadn't realized he was also a fitness instructor/coach. I asked him to tell me about it. Im 46. Its been years since I've done anything for my health and fitness. The word Rob used that grabbed my attention was Accountability. I had none. I could tell from our first conversation that there wouldn't be any bullshit from Rob. No hand holding. Just someone who was gonna help me down the right path, and keep me Accountable. Rob helps you through the workouts and the nutrition, and it doesn't end there. There is so much more. He is with me every step as I change my direction in life to where I want to be.
James H.
Pharmaceutical distribution
Training with you has elevated everything for me. Your coaching style is the perfect balance of clear instruction, patience, and real accountability, which makes every session feel purposeful. You don’t just teach technique, you teach mindset. From day one, it was clear how much passion and intention you put into helping people grow. You break things down in a way that makes sense, adjust your approach when needed, and push just enough to bring out the best without overwhelming. Anyone who trains with you will feel supported, challenged, and motivated. The value isn’t just in the skills you teach, but in the confidence you help build. Thank you for being a mentor and a friend.
Ismael Rivera
Strength & Conditioning Coach, Gym Owner, and Armed Guard Officer (New Jersey)
I got up with Rob in 2024 and this was life changing I always worked out but in no direction! Rob’s the shit taught me a lot about working out and laid a program out to the exact T TO WHAT I was looking for!! Not only that but an unexpected challenge came about during our program rob dropped what he was doing recreated a 6 week program just for this challenge! Unfortunately I have fallen off my game numerous times however I always reach out to rob and go back to what I call the rob basics and it gets to back if not better than what I was. Robs a legit dude he’s like minded legit dude back him any day
Michael B.
Sheriffs deputy (k9 handler/Srt team)
I’ve met Rob when he was an instructor for a pistol/rifle course. His ability not only in shooting but to teach impressed me. I began doing private sessions with him to improve every aspect of my shooting. Needless to say since working with Rob I have achieved goals that seemed unattainable at the time. I made it onto my county SWAT team and I continue to shoot at a high level. This is a direct result from working with Rob but also the self discipline of dry fire and range time. Rob is the guy that’s going to set you on the path to success and it is ultimately on you to take what he’s teaching and grow from it. I continue to work with Rob weekly/monthly
Colin M.
Police Officer
I signed up for Rob training program because people I work with did previously and their results were amazing. In the beginning Rob was very attentive. He listened to my goals and very quickly came up with a plan very quickly. At first I was skeptical, if I'm being honest, going from eating two meals a day to almost twice that but my body adjusted. Going back to the gym was a struggle, but with the plan Rob made for me I was waking up and walking into the gym at 4am and working 10 hours a day without caffeine or struggle. His weekly calls and updates really shows how much he cares for not only me but all of his clients. His plan changed my life for the better and I will be forever grateful. Not only is he a great trainer but he is also a great person and glad to now call him a friend. If you are debating about joining Rob team the debate is over, DO IT. You won't regret it.
Alex N.
Diesel Technician
I used Rob as a fitness coach for about 6 months, and within that time i completely transformed my health and body. His program worked perfect for me and his approach to it was great. Self accountability and someone pushing you to succeed and help you through obstacles is all it takes. Couldnt be more happy with the outcome. Im also using Rob as a firearms instructor and that has been working out really well. We have done multiple sessions and its easy to pick up where we left off and add more challenge each time. Rob is a great instructor and mentor. I wouldnt hesitate to recommend Rob as a coach. If you are ready for a change, he wont let you fail.
Sean K.
Mechanic
I started with Rob ambitious and eager to make a change for myself after hopping on a call. After getting started I took shortcuts and did not put the effort in to be better, but Rob never quit. Fast forward to the last 2 months, I have locked in and am down 30lbs. Rob will not quit on you. He will push you and hold you accountable until you have the foundation to continue consistently, where it becomes second nature. I not only consider him a coach but a friend.
Mike B.
Insurance
I reached out to Rob because I wanted firearms coaching and to simultaneously help build my confidence. I’m a smaller woman and have lived multiple instances where self-defense was necessary. Rob not only understood the reason but acknowledged and matched my desire for detailed instruction. There wasn’t a single question he couldn’t answer or help me analyze so I had a true comprehension of pistol use. This level of instruction helped me feel safe which is a little bit of a foreign concept for me when it comes to firearms. To transform from being unsure at the start, to confident after only a few hours, speaks to Rob’s natural coaching abilities. If you’re a woman reading this, wondering if gaining this skill will give you back the ability to feel confident and have peace of mind over your safety…it will and it’s worth every penny.
Clare Smith
Strength Coach & Healthcare
Rob showed up on my Instagram feed. I was looking for a new firearms instructor. I messaged him, and he called me that day. I hadn't realized he was also a fitness instructor/coach. I asked him to tell me about it. Im 46. Its been years since I've done anything for my health and fitness. The word Rob used that grabbed my attention was Accountability. I had none. I could tell from our first conversation that there wouldn't be any bullshit from Rob. No hand holding. Just someone who was gonna help me down the right path, and keep me Accountable. Rob helps you through the workouts and the nutrition, and it doesn't end there. There is so much more. He is with me every step as I change my direction in life to where I want to be.
James H.
Pharmaceutical distribution
Training with you has elevated everything for me. Your coaching style is the perfect balance of clear instruction, patience, and real accountability, which makes every session feel purposeful. You don’t just teach technique, you teach mindset. From day one, it was clear how much passion and intention you put into helping people grow. You break things down in a way that makes sense, adjust your approach when needed, and push just enough to bring out the best without overwhelming. Anyone who trains with you will feel supported, challenged, and motivated. The value isn’t just in the skills you teach, but in the confidence you help build. Thank you for being a mentor and a friend.
Ismael Rivera
Strength & Conditioning Coach, Gym Owner, and Armed Guard Officer (New Jersey)
I got up with Rob in 2024 and this was life changing I always worked out but in no direction! Rob’s the shit taught me a lot about working out and laid a program out to the exact T TO WHAT I was looking for!! Not only that but an unexpected challenge came about during our program rob dropped what he was doing recreated a 6 week program just for this challenge! Unfortunately I have fallen off my game numerous times however I always reach out to rob and go back to what I call the rob basics and it gets to back if not better than what I was. Robs a legit dude he’s like minded legit dude back him any day
Michael B.
Sheriffs deputy (k9 handler/Srt team)
I’ve met Rob when he was an instructor for a pistol/rifle course. His ability not only in shooting but to teach impressed me. I began doing private sessions with him to improve every aspect of my shooting. Needless to say since working with Rob I have achieved goals that seemed unattainable at the time. I made it onto my county SWAT team and I continue to shoot at a high level. This is a direct result from working with Rob but also the self discipline of dry fire and range time. Rob is the guy that’s going to set you on the path to success and it is ultimately on you to take what he’s teaching and grow from it. I continue to work with Rob weekly/monthly
Colin M.
Police Officer
FAQ
Frequently asked questions
Rob Lindsay
Founder @ Assets Only
Location
Lehigh Valley, PA
Credentials
United States Marine Corps Veteran
EMT-B
Pennsylvania Law Enforcement Officer
Mindset & Leadership Coach
HITT Instructor
Strength & Conditioning Specialist
Nutrition Coach
Pennsylvania State Certified Law Enforcement Firearms Instructor
Do I need prior experience to attend your firearms courses?
No. We train true beginners through advanced shooters. Our courses are structured to meet you where you are, whether you’ve never handled a firearm or you’re a professional seeking to refine performance under stress. Safety, fundamentals, and progression are always the priority.
Is your training focused on civilians, law enforcement, or military?
All three. Our curriculum is principle-based, not job-title based. While tactics may scale based on role and legal authority, the fundamentals of shooting, movement, and mindset remain universal. Civilians train within legal self-defense parameters, while professionals train within their operational scope.
Will this training actually make me more effective in a real situation?
Yes—if you show up ready to learn. Skill alone isn’t enough. We train mindset, discipline, and repeatable performance under pressure. Our goal isn’t to make you fast on a timer—it’s to make you competent, accountable, and capable when it matters most.
Is this coaching just about workouts and nutrition?
No. Training the body without training the mind leads to short-term results. Our coaching integrates fitness, nutrition, recovery, habits, and mindset so progress is sustainable. We address discipline, consistency, stress management, and identity—because results come from who you become, not just what you do.
Who is this coaching designed for?
This coaching is for anyone who’s ready to take ownership of their health and performance—from former athletes and professionals to individuals who’ve let fitness slip due to life, work, or stress. We work with beginners and advanced clients alike, scaling intensity while maintaining high standards.
How is your approach different from typical online coaching?
Most programs give you a template and disappear. We provide structure, accountability, and coaching, not just information. Every plan is built around your goals, schedule, and current capabilities, with adjustments made as your body and mindset adapt.
Do I need to be in shape before starting?
Absolutely not. You start where you are. Our job is to build you up safely and progressively, not break you down. Ego has no place in effective training—consistency and execution do.
What kind of results should I realistically expect?
Results depend on effort and consistency. Clients can expect improved strength, conditioning, body composition, energy, and confidence. More importantly, they develop habits and mental discipline that carry over into work, relationships, and daily life.
Do I need prior experience to attend your firearms courses?
No. We train true beginners through advanced shooters. Our courses are structured to meet you where you are, whether you’ve never handled a firearm or you’re a professional seeking to refine performance under stress. Safety, fundamentals, and progression are always the priority.
Is your training focused on civilians, law enforcement, or military?
All three. Our curriculum is principle-based, not job-title based. While tactics may scale based on role and legal authority, the fundamentals of shooting, movement, and mindset remain universal. Civilians train within legal self-defense parameters, while professionals train within their operational scope.
Will this training actually make me more effective in a real situation?
Yes—if you show up ready to learn. Skill alone isn’t enough. We train mindset, discipline, and repeatable performance under pressure. Our goal isn’t to make you fast on a timer—it’s to make you competent, accountable, and capable when it matters most.
Is this coaching just about workouts and nutrition?
No. Training the body without training the mind leads to short-term results. Our coaching integrates fitness, nutrition, recovery, habits, and mindset so progress is sustainable. We address discipline, consistency, stress management, and identity—because results come from who you become, not just what you do.
Who is this coaching designed for?
This coaching is for anyone who’s ready to take ownership of their health and performance—from former athletes and professionals to individuals who’ve let fitness slip due to life, work, or stress. We work with beginners and advanced clients alike, scaling intensity while maintaining high standards.
How is your approach different from typical online coaching?
Most programs give you a template and disappear. We provide structure, accountability, and coaching, not just information. Every plan is built around your goals, schedule, and current capabilities, with adjustments made as your body and mindset adapt.
Do I need to be in shape before starting?
Absolutely not. You start where you are. Our job is to build you up safely and progressively, not break you down. Ego has no place in effective training—consistency and execution do.
What kind of results should I realistically expect?
Results depend on effort and consistency. Clients can expect improved strength, conditioning, body composition, energy, and confidence. More importantly, they develop habits and mental discipline that carry over into work, relationships, and daily life.
Do I need prior experience to attend your firearms courses?
No. We train true beginners through advanced shooters. Our courses are structured to meet you where you are, whether you’ve never handled a firearm or you’re a professional seeking to refine performance under stress. Safety, fundamentals, and progression are always the priority.
Is your training focused on civilians, law enforcement, or military?
All three. Our curriculum is principle-based, not job-title based. While tactics may scale based on role and legal authority, the fundamentals of shooting, movement, and mindset remain universal. Civilians train within legal self-defense parameters, while professionals train within their operational scope.
Will this training actually make me more effective in a real situation?
Yes—if you show up ready to learn. Skill alone isn’t enough. We train mindset, discipline, and repeatable performance under pressure. Our goal isn’t to make you fast on a timer—it’s to make you competent, accountable, and capable when it matters most.
Is this coaching just about workouts and nutrition?
No. Training the body without training the mind leads to short-term results. Our coaching integrates fitness, nutrition, recovery, habits, and mindset so progress is sustainable. We address discipline, consistency, stress management, and identity—because results come from who you become, not just what you do.
Who is this coaching designed for?
This coaching is for anyone who’s ready to take ownership of their health and performance—from former athletes and professionals to individuals who’ve let fitness slip due to life, work, or stress. We work with beginners and advanced clients alike, scaling intensity while maintaining high standards.
How is your approach different from typical online coaching?
Most programs give you a template and disappear. We provide structure, accountability, and coaching, not just information. Every plan is built around your goals, schedule, and current capabilities, with adjustments made as your body and mindset adapt.
Do I need to be in shape before starting?
Absolutely not. You start where you are. Our job is to build you up safely and progressively, not break you down. Ego has no place in effective training—consistency and execution do.
What kind of results should I realistically expect?
Results depend on effort and consistency. Clients can expect improved strength, conditioning, body composition, energy, and confidence. More importantly, they develop habits and mental discipline that carry over into work, relationships, and daily life.
Implement the Assets Only Performance Protocol Today
Become the ASSET your friends, family and community deserve.
© 2026 Assets Only. All rights reserved.
Implement the Assets Only Performance Protocol Today
Become the ASSET your friends, family and community deserve.
© 2026 Assets Only. All rights reserved.
Implement the Assets Only Performance Protocol Today
Become the ASSET your friends, family and community deserve.
© 2026 Assets Only. All rights reserved.